I helped launch a health and sleep monitor for babies. The products intended use was for newborn babies and catered for ages 0 – 3-year-olds so a very niche segment.
The team came to me with very limited sign-ups and only a few weeks to launch. I’d advised delaying the launch so they could get a good launch strategy in place. They could not move due to other commitments so I agreed to help as best as I can within time restrictions.
I decided to focus efforts on raising awareness as quickly as possible to people within the niche, this involved brand awareness campaigns and video promotions. This was a risky tactic but was the only option for such a short time frame.
The project received favourable press coverage from TechCrunch, Engadget, Mashable, Geekdad, Design Boom, Digital Trends and a further 100+ other sources.
The project raised $140,000 + with over 1,148 backers.