Our team got involved with Oddball a few months before launch to build up a community and work out the core messaging.
The product was a bouncing ball which allowed the user to make music with a companion app.
We adjusted their sales funnel and drove traffic targeting those interested in music and tech. We managed to build a sizable email list that was engaged and eager for the product.
Our PR team managed to secure press and virality from hundreds of different sources including The Verge, NewAtlas, NowthisFuture, Digital Trends, Coolhunting, Core66, Uncrate and many more.
The project ended up raising $240,000+ with over 2,254 backers on Kickstarter.