Our team got involved with Mobiscribe after they used another agency to launch their project, they had raised only $500 on Indiegogo when we came across their project. We reached out and recommended to relaunch the project.
Once they agreed after a number of meetings we did a deep dive to find out what went wrong, we adjusted the product messaging as well as the core messaging. We managed to build a strong community over 8,000+ emails and a number of enthusiastic fans.
When we relaunched the project on Indiegogo it has raised over $60,000 on day one and had ended up raising over $100,000 by the end of week one. We encouraged the team to invest in better creatives to help make product presentation better. We helped them create a video and develop creatives that would help sell the product better.
We managed to gain favorable press for the project from a number of publications including Forbes, ZDnet, Lilliputing, Makeusof and many more.
The project raised over $490,000 so far on Indiegogo.