What everyone launching a product ought to know about crowd power
The world’s biggest brands already know these secrets. How about you?
Be like Apple and Samsung. Stop trying to launch new products in overcrowded spaces!
If you launch new products at large-scale events like CES, you compete with numerous other
businesses all trying to do the same thing. Everyone is trying to generate a buzz around their launch; it all becomes white noise. Even if you do manage to create some excitement amongst the attendees, it eventually gets drowned out by the ﬂood of media coverage from the event.
Sure, you may manage to drum up some sales and connect with a few distributors, but there is a much smarter way to launch. I’m going to show you how you can generate excitement for your launch, on a global scale, without having to ﬁght other brands for attention.
Imagine being able to create a community of die-hard fans, BEFORE you even launch your product.
Imagine collecting data from your community so you could improve your product as you develop it.
Now, imagine a queue of people snaking around the block waiting for your product to ﬁnally become available to them, like a new Apple iPhone.
Whether it’s at the concept stage or you already have a prototype, you can start at any time. We begin by gathering together a community of early adopters, people who know andlove their tech. These people are the center of the community. They will be the ﬁrst ones to buy your product when you launch.
We bring our early adopters into a VIP Beta Group, where they can talk about your product, telling us what they like and what they don’t like. If possible, we use their feedback to make iterations to your product. The more opinions we hear, the better we can make the product. This is real-time feedback in action.
We have a lot of experience helping brands to launch products on Indiegogo.
I know what you’re thinking. Why Indiegogo?
Crowdfunding platforms like Kickstarter and Indiegogo have a ready-made audience of early adopters. We combine their community with the crowd that we build up, leading to maximum coverage for your brand.
Take a look at these stats and you’ll see what I mean:
Crowdfunding isn’t solely about raising money anymore. It’s about generating excitement for new products, validating your ideas before you spend millions bringing it to life. The biggest brands in the world are using these platforms to launch new products. What about you?
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My name is Samit Patel. Every day, I work with brands who want to tap into my knowledge around launching new products.
As a thought leader in the product launch space, I get invited to speak at events around the world. I am also recommended by Kickstarter, Indiegogo, startup accelerators and incubators worldwide.
I created my agency, Joopio, to help consumer electronics companies, just like yours, launch new products while still protecting their brands. Since starting Joopio, we’ve won numerous awards. Our A to Z approach has helped brands raise over $30,000,000 – and counting
We also help with e-commerce launches, Amazon launches and much more. We’re an agency of many talents!
It’s time to start launching products with crowd power.
Arrange a call with me today.